Banks: RBS retail banking & wealth management

Retail banking: RBS is the UK’s second-largest bank by revenue, but lags in cost efficiency and digital offering. RBS also faces challenges in its branch strategy: it appears to have too many branches for too few clients.

Wealth management: suffers from weak cost/income and being underweight in investment revenue. RBS could increase its investment revenue, and bring together the coverage of private banking and commercial banking clients.

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